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Zimbabwe Shines at World Travel Market London, Highlighting Africa’s Diverse Tourism Potential

The recently concluded 43rd annual World Travel Market (WTM) at Excel in London provided a vibrant platform for showcasing the world’s travel and tourism offerings. From November 5-7, exhibitors from across the globe gathered, transforming WTM into a bustling hub for B2B interactions encompassing destinations, experiences, transportation, accommodation, and technology solutions.

Amidst the diverse array of participating nations, Zimbabwe stood out alongside fellow African and Caribbean countries such as Jamaica, Barbados, Guyana, Egypt, Morocco, Ghana, South Africa, Rwanda, Nigeria, and Malawi. Each country infused the event with its unique charm, fostering an atmosphere of excitement and cultural exchange.

Spearheaded by Tourism Minister Barbara Rwodzi and the Zimbabwe Tourism Authority (ZTA), Zimbabwe adopted a proactive approach, bringing together a contingent of operators to promote the nation’s allure to an international audience.

A notable emphasis was placed on showcasing African gastronomy from a Zimbabwean perspective, aligning with an initiative championed by the nation’s First Lady Auxillia Mnangagwa. Zimbabwe’s Ambassador to the United Kingdom and Northern Ireland, His Excellency Retired Colonel Christian Katsande, also lent his support to this promotional campaign.

Zimbabwe’s presence at WTM London marked a significant step forward in promoting its cultural and tourism assets on the global stage. The initiatives spearheaded by Minister Barbara Rwodzi and Ambassador Christian Katsande not only showcased the nation’s offerings but also underscored the importance of cultural pride and international collaboration.

As Zimbabwe continues to position itself as a premier travel destination, these efforts serve as a testament to the country’s commitment to fostering global connections and celebrating its rich heritage.

Business News
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