Tourism Minister Barbara Rwodzi officiated at The Safari Show, underscoring the safari industry as the cornerstone of Zimbabwe’s tourism economy. She emphasized that the Nature and Wildlife Cluster, driven by safari, contributes nearly 80% of the country’s tourism revenue and is pivotal to Zimbabwe being named Forbes’ #1 Must-Visit Destination for 2025. The event successfully united the entire safari value chain to foster collaboration and innovation.
Rwodzi highlighted the sector’s resilience, citing growing international arrivals, and reaffirmed Zimbabwe’s commitment to sustainable tourism as a UN Tourism committee member. She noted continued government support through policy enablers and a “Whole-of-Government Approach” to enhance competitiveness and conservation-led growth.
Key Takeaways:
- Safari is Zimbabwe’s dominant tourism economic driver (80% share).
- The industry’s strength directly contributed to the country’s top global destination ranking.
- The government is prioritizing sustainable development and policy support to maintain growth.
