Zimbabwe is actively promoting its tourism brand at the prestigious International Tourism Fair (FITUR) in Madrid, leveraging its recent accolade as Forbes’ “best country to visit in 2025.” Led by Tourism Minister Barbara Rwodzi, the delegation is highlighting the country’s unique wildlife, cultural diversity, and community-focused, sustainable development strategy.
A key outcome of the expo was the signing of a Letter of Intent to host the 23rd UN Tourism Committee on Tourism and Sustainability (CTS) in Victoria Falls in April 2026. This high-level meeting will be held back-to-back with the 3rd UN Tourism Women in Tourism Congress, marking Zimbabwe as the first country to host the CTS under the new UN Tourism leadership.
These developments are set to bolster Zimbabwe’s profile as a competitive Meetings, Incentives, Conferences, and Exhibitions (MICE) destination and reinforce its commitment to sustainable and inclusive tourism growth on the global stage.
