In a strategic move to strengthen Zimbabwe’s tourism industry and elevate its global competitiveness, the Ministry of Tourism and Hospitality Industry, in collaboration with the Zimbabwe Tourism Authority (ZTA), is conducting a Service Excellence, Standards, and Grading training workshop in Gweru for Midlands Province tourism operators.
This high-impact initiative is designed to ensure exceptional service delivery, creating world-class guest experiences that align with international tourism standards. By enhancing customer service skills, hospitality best practices, and grading benchmarks, Zimbabwe is positioning itself as a premium business and leisure travel destination.
Strategic Benefits for Business & Leisure Tourism
🔹 Preparing for Key Events: The Midlands Province is gearing up for the upcoming Independence celebrations in Nembudziya, ensuring service providers deliver top-tier hospitality.
🔹 Driving Business & MICE Tourism: A focus on professional service delivery enhances Zimbabwe’s appeal as a destination for business conferences, corporate retreats, and investor engagements.
🔹 Expanding Nationwide Impact: Similar workshops are scheduled for Mashonaland West, Kadoma, and Chegutu, further cementing national service excellence in tourism.
🔹 Boosting Hotel & Hospitality Standards: Accommodation providers will gain insights into grading criteria, ensuring consistency and quality in luxury stays, boutique lodges, and corporate hotels.
Why Service Excellence Matters
Hon. Barbara Rwodzi, Minister of Tourism and Hospitality Industry, emphasized that exceptional service is the backbone of a thriving tourism economy. “We are investing in world-class hospitality training because great service translates into repeat visitors, strong global reputation, and increased tourism revenues. This is how we unlock the full potential of Zimbabwe’s tourism sector.”
As Zimbabwe gears up for a surge in international visitors, these training workshops reinforce the nation’s commitment to hospitality excellence, destination competitiveness, and sustainable tourism growth.
💡 By elevating service standards, Zimbabwe is shaping itself into Africa’s next great travel and business hub. 🚀
