Regional airline Airlink is moving to strengthen its leading position in Zimbabwe’s domestic and regional aviation market, capitalizing on soaring travel demand driven by the country’s recent global recognition. Zimbabwe’s designation by Forbes Magazine as the “world’s best country to visit in 2025” has already resulted in increased traffic on Airlink’s routes, with a notable surge in inbound tourists from Europe and the United States.
Airlink officials noted that Zimbabwe represents one of its strongest regional markets, with the airline operating six to seven daily flights into Harare to meet the extensive demand. This growth is supported by Zimbabwe’s robust tourism performance in 2024, which saw over 1.6 million international arrivals generating approximately $1.2 billion in receipts.
The airline is leveraging strategic partnerships, such as its sponsorship of the Africa Golf Club Business Wednesday event, to deepen its business networks and solidify its market presence amid the country’s rising appeal as a premium destination anchored by its UNESCO World Heritage Sites.
