Latest Zimbabwe Travel News, Guides and Trends | Business Travel
Monday, February 17, 2025
HomeDestinationsWonder2Wonder: A New Campaign to Promote Victoria Falls and Cape Town

Wonder2Wonder: A New Campaign to Promote Victoria Falls and Cape Town

- Advertisement -
- Advertisement -

We Are Victoria Falls and Cape Town Tourism have launched a new campaign called “Wonder2Wonder” to promote the two cities and their iconic natural wonders, Victoria Falls and Table Mountain. The campaign features exciting imagery of the two destinations, with a focus on adventure to appeal to active, multi-generational, and younger markets.

A Collaboration Between African Destinations

Earlier this year, the two destination management organisations signed a cooperation agreement in Victoria Falls, setting the stage for forward-thinking collaboration between African destinations. The partnership is a first for Southern Africa and aims to promote both destinations as part of a multi-destination itinerary.

What to Expect from the Campaign

The campaign will run for six weeks and will be promoted by We Are Victoria Falls and Cape Town Tourism, as well as partners in both destinations and the travel trade. The goal is to encourage travelers to visit both destinations on a single trip and to explore the unique experiences that each city has to offer.

A Great Opportunity for New Visitors to Africa

The Wonder2Wonder campaign is an excellent opportunity for new visitors to Africa to begin their journey and develop a passion for more immersive experiences. The campaign is also a great way to promote sustainable travel on the African continent.

Trailfinders UK Amplifies Campaign

Trailfinders UK is working to amplify the campaign through its base of over 16 million clients. Market analysis from the Zimbabwe Tourism Authority (ZTA) in 2022 reveals that the UK, Germany, and France are three of the five “tier one” priority markets for Zimbabwe. The same report also states that 45% of UK travelers with an interest in Southern Africa are between the ages of 18-44, and 35% report having “high income.”

Conclusion

We Are Victoria Falls and Cape Town Tourism are confident that the Wonder2Wonder campaign will be a success. The campaign is a great way to promote both destinations to a global audience and to encourage travelers to explore the wonders of Southern Africa.

- Advertisement -
ViaATTA
Destination Insider
Destination Insider
At Byolife Business Travel, our Destinations team is a collective of seasoned travel experts, passionate explorers, and on-the-ground insiders dedicated to uncovering the best of Zimbabwe, Africa, and beyond. We craft compelling narratives that capture the essence of each destination, from hidden gems to iconic hotspots. By blending cultural insights with practical travel advice, we empower our readers to plan unforgettable journeys with confidence. Our content spans immersive destination guides, vivid travel stories, and up-to-date tips that reveal what makes each location unique. Join us as we help you discover the world, one destination at a time.
RELATED ARTICLES
- Advertisment -WTM Africa partners banner

Latest News

- Advertisment -
- Advertisment -

Press Releases