Exhibitor registrations opened today (Monday, September 19) for Meetings Africa 2023 – held from February 27 to March 1 – on the official website for the business events trade show held annually in Johannesburg in the first quarter of the new year.
This was announced last week by Acting CEO of South African Tourism, Themba Khumalo, at the inaugural Tourism Business Council of South Africa Tourism Leadership Conference 2022.
Next year will see the 17th show – owned and organised by South African Tourism – which was launched with the specific objective of creating a market access platform for African business events suppliers highlighting their products to local, regional and global business travel buyers.
The show serves as the primary platform to enable the growth of the business events industry on the continent and ultimately contributes towards its economic growth.
Meetings Africa is a two-day trade show with a dedicated educational day (BONDay) which is executed in conjunction with the key global, continental and national industry associations.
Meetings Africa 2023 will be held at the Sandton Convention Centre with Johannesburg as the Host City, and Gauteng as the Host Province.
2022 event hailed a success
Following a two-year hiatus, a total of 161 global buyers and 216 exhibitors from 13 African countries attended the flagship event of the South African National Conventions Bureau, which concluded at the Sandton Convention Centre on March 2 this year.
Exhibitors told Tourism Update that the quality of buyers had been high at this year’s event and that they had secured several business deals over the two-day event.
The positive outlook for international conferences has been entrenched with our presence at Meetings Africa, with many buyers expressing further interest in hosting conferences in KwaZulu Natal,” said Sonto Mayise, GM: Durban KZN Convention Bureau.
CEO of Eastern Cape Parks and Tourism Agency, Vuyani Dayiwane, said he welcomed the Department of Tourism and South African Tourism leading from the front to highlight how an event like this could safely be held.
“Meetings Africa 2022 has been the perfect showcase to highlight to buyers what can be achieved in the corporate and meetings space,” he said.