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China is becoming an important source market for Zimbabwe’s $1.2 billion tourism sector

China is becoming an important source market for Zimbabwe's $1.2 billion tourism sector

Recently updated on March 12th, 2024 at 01:23 pm

Zimbabwe is looking to attract more Chinese tourists, particularly during the Spring Festival period, a Zimbabwean minister said Monday.

“China is becoming an important source market for Zimbabwe, and we are expecting a huge jump (in tourists) as we go into the festive season,” Barbara Rwodzi, Zimbabwe’s minister of tourism and hospitality industry, said at a press conference here ahead of the World Tourism Day falling on Wednesday.

Rwodzi said this year the country is expecting more Chinese customers at the annual Sanganai/Hlanganani World Tourism Expo, an annual event held in Zimbabwe to showcase the country’s tourism potential.

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