ITB Berlin 2025, the world’s leading travel trade show, is set to highlight Africa and the Indian Ocean’s growing influence in global tourism. Taking place from March 4-6, this year’s event revolves around the theme “The Power of Transition Lives Here”, focusing on sustainability, digitalization, and workforce development—key topics shaping the future of African tourism.
Africa’s Strong Presence at ITB Berlin 2025
With a record number of exhibitors from 165 countries, Africa will have a strong representation, showcasing its diverse travel offerings and investment potential. South Africa and Mauritius lead as some of the largest exhibitors, while Namibia, Madagascar, Ethiopia, and Mozambique have expanded their displays. Kenya, Uganda, Sierra Leone, and Tanzania will feature larger stands, while Djibouti will make its ITB Berlin debut, positioning itself as a new destination to watch.
The Indian Ocean islands, including the Maldives and Comoros, will also have a strong presence, emphasizing their luxury, nature, and adventure tourism appeal.
What to Expect at ITB Berlin 2025
✅ Tourism Trends & Industry Insights: The ITB Transition Labs and the ITB Travel & Tourism Report will offer expert analysis on the latest travel industry developments.
✅ Sustainable Tourism Initiatives: A dedicated section for responsible tourism will showcase African destinations committed to eco-friendly practices.
✅ Technology & Innovation: Travel tech solutions will take center stage, addressing the future of digital tourism in Africa.
Driving Investment & Global Partnerships
As demand for African travel rises, ITB Berlin presents an opportunity to attract investors, forge international partnerships, and enhance Africa’s global visibility in the tourism sector.
Stay ahead of Africa’s biggest tourism developments—subscribe for exclusive updates on ITB Berlin 2025!
