In a significant step toward positioning Manicaland as a premier tourism destination, Zimbabwe’s Minister of Tourism and Hospitality Industry, Hon. Barbara Rwodzi, convened a high-level meeting in Mutare today. Joined by Minister of State for Manicaland Province, Advocate Misheck Mugadza, and other key stakeholders, the discussions centered on harnessing Manicaland’s rich natural and cultural assets to drive tourism growth and economic development.
This initiative aligns with the government’s devolution agenda, which seeks to empower each province to contribute meaningfully to national tourism expansion. Manicaland, known for its breathtaking Eastern Highlands, pristine Bvumba Mountains, majestic Mtarazi Falls, and the rugged beauty of Chimanimani, is a natural fit for Zimbabwe’s tourism growth strategy. By enhancing infrastructure, promoting investment, and marketing its attractions, the province could see increased visitor numbers and economic benefits.
Sanganai/Hlanganani World Tourism Expo Comes to Mutare
The highlight of the meeting was the announcement that the prestigious Sanganai/Hlanganani World Tourism Expo will be hosted in Mutare this year. This marks a significant shift for the event, which has traditionally been held in Bulawayo. The expo is expected to attract global tourism professionals, investors, and travel enthusiasts, creating a platform to showcase Manicaland’s adventure tourism and hospitality potential.
The Future of Manicaland’s Tourism
With its diverse attractions ranging from eco-tourism and hiking trails to cultural heritage and agro-tourism, Manicaland stands to benefit immensely from this renewed focus. The government’s commitment, coupled with private sector engagement, could transform the province into a major travel hub.
Will Manicaland emerge as Zimbabwe’s next tourism powerhouse? The upcoming expo will be a defining moment in shaping its future. Stay tuned for more updates on how this landmark event unfolds.
