Home News How Sports Tourism is Boosting Zimbabwe’s Business Travel Economy

How Sports Tourism is Boosting Zimbabwe’s Business Travel Economy

Canadian Cricket team

Sports tourism is proving to be a powerful driver of Zimbabwe’s business and travel economy as the country welcomes the Canadian Cricket Team for an exciting tour from February 14 to 28, 2025. Hosted in collaboration with the Ministry of Tourism and Hospitality Industry, this visit highlights Zimbabwe’s growing position as a world-class sporting and business destination.

Beyond the cricket matches, this tour is a strategic economic booster—driving hotel stays, luxury experiences, and corporate engagements. The team’s itinerary includes:

Exclusive Stays: The players and officials are booked at top-tier hotels and lodges, reflecting Zimbabwe’s premium hospitality standards.
Corporate & Networking Events: Business leaders and government representatives will leverage this visit for high-level engagements, strengthening global partnerships.
Luxury & Adventure Tourism: From private safaris in Hwange to sunset cruises on the Zambezi, the tour blends sports with high-value travel experiences.
Cultural Immersion: The team will explore Zimbabwe’s UNESCO Heritage Sites and connect with local communities, further positioning the country as an experiential travel hotspot.

The Business of Sports Tourism

Minister of Tourism and Hospitality, Hon. Barbara Rwodzi, emphasized that sports tourism is now a key economic sector, generating revenue across travel, hospitality, and entertainment industries. “Each international tour strengthens our global presence, attracting premium travellers, investors, and sports organizers who see Zimbabwe as the ultimate destination for business and leisure,” she stated.

As Zimbabwe continues to host elite sporting events, the country cements its reputation as a hub for corporate travel, investment, and high-end tourism experiences. With sports as the catalyst, Zimbabwe is opening new avenues for business tourism, MICE (Meetings, Incentives, Conferences, and Exhibitions), and hospitality innovation.

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