Latest Zimbabwe Travel News, Guides and Trends | Business Travel
Saturday, April 19, 2025
HomeTourismZimbabwe Targets Tourism Growth with New Fund

Zimbabwe Targets Tourism Growth with New Fund

- Advertisement -
- Advertisement -

Zimbabwe’s Ministry of Tourism and Hospitality Industry is seeking to establish the Zimbabwe Tourism Fund (ZTF) as a stand alone entity, in a bid to bolster management, good governance and accountability.

Currently run by the Zimbabwe Tourism Authority, the ZTF is funded by a 2% revenue levy from operators in the tourism and hospitality sector.

Speaking at a Tourism Amendment Bill workshop in Harare recently, Tourism and Hospitality Minister Barbara Rwodzi said that a stand alone ZTF would help to promote effective and accountable use of funding for tourism projects.

“ZTF is supposed to be an entity on its own, with its own management to ensure good governance, transparency and accountability. We want the fund to be directed more at promotions and development of the local tourism sector, at sprucing up derelict tourism facilities and helping start-ups which require capital,” said Rwodzi.

The fund had previously funded the construction of Rainbow Towers, a 304-bedroomed hotel in Harare which opened initially as a Sheraton property in 1985.

Rwodzi said that a refreshed ZTF could stimulate further major projects and help the country to reach its target of building a US$5 billion tourism industry by 2025.

In 2023, the industry reached $1.1bn in revenue, just short of the $1.2bn recorded in 2019.

- Advertisement -
Tourism Growth Watch
Tourism Growth Watch
The Tourism section at Byolife Business Travel explores the evolving landscape of travel across Zimbabwe and Africa, providing insights into trends, policies, and innovations shaping the industry. Our writers cover everything from sustainable tourism initiatives and destination marketing strategies to investment opportunities and traveller behaviour shifts. With a focus on responsible tourism, economic impact, and industry growth, we keep tourism professionals, investors, and decision-makers informed on how Africa is positioning itself as a leading global travel destination. Stay ahead with expert analysis, exclusive interviews, and data-driven insights into the future of tourism in Africa.
RELATED ARTICLES
- Advertisment -WTM Africa partners banner

Latest News

- Advertisment -
- Advertisment -

Press Releases