(Victoria Falls, Zimbabwe) April 2024 – Matetsi Victoria Falls, an award-winning luxury safari lodge nestled along the Zambezi River within the expansive 136,000-acre Matetsi Private Game Reserve, continues to enhance its global reach. The family-owned and independently run lodge, renowned for its bespoke hospitality and immersive wilderness experiences, has announced the appointment of ULLIFINK TOURISM MARKETING as its dedicated representation for the DACH market—Germany, Austria, and Switzerland.
Recognizing the growing demand for luxury safari experiences among European travelers, Matetsi Victoria Falls’ Director of Sales & Marketing, Lianne Kelly-Maartens, has made strategic advancements to strengthen the brand’s presence in key markets. Since joining Matetsi in January 2024, she has prioritized Europe as a high-growth region, assigning Sales & Marketing Manager, Lynwin Reid, to spearhead efforts in this area. This latest appointment complements the successful partnership with Perowne International, which continues to drive visibility in the UK and the broader European market.
ULLIFINK TOURISM MARKETING specializes in promoting experiential luxury products, particularly African lodges, making them an ideal partner for Matetsi Victoria Falls. With a deep understanding of the DACH region’s affluent travel market, ULLIFINK will work to position Matetsi as the premier choice for discerning travelers seeking an exclusive safari and Victoria Falls experience.
Lynwin Reid will actively engage with key stakeholders by participating in the ULLIFINK Africa Roadshow in Germany in June 2024, strengthening relationships with top-tier travel professionals. Additionally, Lianne Kelly-Maartens will attend Experience Africa in London in July 2024 to further Matetsi’s European outreach. Meanwhile, Co-founder Sara Gardiner will spend extensive time in the UK and Europe throughout June and July, reinforcing direct engagements with industry partners.
This expansion into the DACH market underscores Matetsi Victoria Falls’ commitment to connecting with high-value travelers and elevating its position as a must-visit luxury safari destination. By leveraging expert regional representation, the lodge is set to attract more European visitors who seek an unparalleled blend of wildlife, luxury, and the iconic Victoria Falls experience.
