Multi-generational travel is high on the list of travel trends. As families become more dispersed, multi-generational travel offers the opportunity for inter-generational families to create life-long memories together and celebrate their connection.
According to a recent study by WEX Travel, 33-40% of the US$270bn spent on leisure travel is multi-generational. Virtuoso, an international travel agency network specialising in luxury and experiential travel, also found that the top travel trend was multi-generational travel.
Euromonitor International’s 2018 Global Consumer Trends report further indicated that the rise of multi-generational travel “is in part about finances and boomer parents (aged 57-75) helping their cash-strapped kids”.
Safari company African Travel, for example, reports a 20% increase in safari bookings from last year, with 40% of trips arranged and paid for by grandparents to help make a bucket-list experience possible for their families.
The benefits of family travel apply to every generation, especially children, who can enhance their education and social skills as they receive hands-on learning from more experienced generations.
Multi-generational travellers are also sure to select destinations that they perceive to have a ‘little something for everyone’ to enjoy while abroad.
As the trend continues to grow, the industry must continue to innovate and adapt to meet the changing needs and expectations of families. By doing so, it can provide an exceptional vacation experience that families will cherish for years.
